Website focus groups are critical in understanding how your site is used by your target audience and how site conversions can be improved. Using a website focus group study, WebpageFX can determine what users think and feel when they visit your site. Based on this website focus group, you receive user feedback that can be implemented to enhance your site’s impact on the user and thereby increasing your site’s conversions and ultimately your profit.

The website focus group study begins by outlining specific goals. For example, one goal of the website focus group may be to learn how to encourage more visitors to complete an online survey. Another goal may be to understand how the user feels about the layout of your site and how this layout could be made more user-friendly, resulting in increased conversions. Contact WebpageFX today to discuss your website focus group objectives by emailing info@webpagefx.com or calling 888-44-WEBFX.

After your site-specific objectives are determined, there is a careful selection of website focus group participants. The number and type of participants vary depending on your target audience and goals. Participants are chosen from the demographic groups visiting your site to ensure the results you receive are relevant to your site. By keeping the number of participants small, the website focus group study encourages open discussion. Participants share their thoughts, feelings, attitudes and ideas. WebpageFX learns their preferences and gets reactions to a particular site design. It gives you a window into the mind of the user as they experience your site.

During the website focus group study, the discussion and observations are being recorded. As the participants discuss your site, they are adding on to each other’s statements and thereby generating more ideas and helpful suggestions than what is received from a one-on-one usability test in which a user is asked to perform a task and is only observed.
A moderator will be present during the website focus groups to ensure the conversations remain on topic and focused on the ideas that will meet your goals. By keeping the discussions focused, the moderator guarantees the information received is relevant to you. The key discussion will obtain opinions about your site, including information on how your target audience is using your site or what they need in order to use the site more efficiently. This information adds to your understanding of your site’s target audience, helps plan your site’s strategy, and helps to identify any areas for improvement. Contact WebpageFX to learn more about our experienced website focus group moderators by emailing info@webpagefx.com or calling 888-44-WEBFX.

Once the website focus group study has been performed, WebpageFX will review the discussion findings and present the results to you as suggested areas of change, ideas for improvement, and elements that are working and should continue to be implemented within your site. By knowing how users think and feel about your site, you gain valuable insights on how you can tailor your site better to your target audience. The presentation will summarize all the results and findings. From these website focus group results, you can then determine which suggested changes you would like implemented to the design to increase your site’s productivity and success.

While this process is most useful at the beginning of the design phase, understanding how the final design is used by your audience is also important. As the internet is a constantly evolving medium, keeping current with your target audiences’ expectations and experiences by using website focus groups yields increases in your site’s conversions.

The Process