As part of our efficient search engine optimization (SEO) and Internet marketing strategies, we assist our clients with improving search engine rankings. In the business climate today, the success of your company won’t be accomplished unless you have a substantial number of individuals visiting your site, the gateway to your products/services. Therefore, you need to have a fully optimized website tailor-made to improve your search engine rankings with top search engines. The rule is as simple as this: more traffic results in more business. However, it is not a simple process to achieve increased site traffic. You need to contact the very best SEO services armed with the proper tools and expertise. WebpageFX can help your business discover a wider market for your product or service.

WebpageFX's Steps to Increase Profit using Search Engine Optimization

1. Identify the Competition

To identify your competition, we will conduct a competition research experiment. Our first step in this process is to select keywords that Internet surfers will use in order to locate your products/services on the Web. Once the keywords have been selected, we will conduct a comprehensive search for each keyword on multiple search engines. We can then organize a list of the top five websites that appear after conducting each search. These websites will be your site’s top competitors.  

2. Identify Key Phrases

Identifying key phrases is a critical step to uncovering how users are locating your site through a search engine query. It is important to know the most effective key phrases. After identifying your competition, WebpageFX can offer advice and tools to help you in your efforts to analyze the correct keywords for your website.

Keep in mind while analyzing key phrases to use in your website, it is important for you to NOT take HTML source code directly from your competitors. Copying the exact list of keywords in the same order that your competitor has them listed is a copyright issue. Another tip we can offer you is to use different patterns for key phrases throughout your site and different titles for all of the major pages in your site. It is also important to submit each individual URL so that you can get all of the different keywords and titles added to the search engines.  

3. Rank Key Phrases based on Search Frequency and Key Phrase Competition

Your list of key phrases with contain hundreds of words. The phrases in your list will need to be sorted in descending order of importance. If you are unsure of what position some keywords should be in, leave them in the order used by highest-ranking competition. It’s also a good measure to ensure that if one of your keywords needs to be clarified you add any necessary descriptive words.  WebpageFX can help you determine the best way to list your key phrases, as well as validate the popularity of each phrase that you will be using as a search term. This helps to ensure that people are using these terms to search for sites on the Internet and also determines which keywords are searched for the most. 

4. Optimize your Meta Tags using the Highest Ranking Key Phrases

Next, WebpageFX will take the key phrases ranked highest on your list and add them to the Meta tags on the appropriate pages within your site. Listing your key phrases in your Meta tags will help your pages become more available to users and help your rankings in some search engines. Websites that include key phrases in the Meta title and Meta description tags also have a higher click-through-rate than those that do not. However, keep in mind that not all search engines base their rankings solely on the key phrases listed in your meta tags. Some search engines extract key phrases from the content that you have on the page itself. 

5. Add Key Phrases to the Written Content on your Website

It is extremely important you include your keywords throughout the body section of your website. The body should contain at least 400 words of content that are relevant to the page itself, and the content must be grammatically correct. WebpageFX can help you write the content of your website and also ensure your keywords appear as the most common phrases used throughout the page. There are many ways to accomplish this, no matter what page format you have.

6. Submit your Website to Search Engines

Once your site is populated with key phrases in Meta tags and throughout the content, and you are satisfied with it, then it is time to submit your site to major search engines. We pace the submission of your pages to search engines in order to get the best results. After WebpageFX submits your pages, you must allow two to four weeks for each submission to be indexed in the search engine.

7. Exchange Links with Related Websites

Links are an important factor when it comes to search engine optimization. You will need many links from quality websites that contain content that is supplemental to your own site. The links should be contained within the body text of your site and contain your keywords in the anchor text. WebpageFX can provide you with the research needed to determine which websites are best for you to exchange links. Exchanging links will provide more ways for users to find your website through other websites, as well as help to promote your search engine ranking.

8. Purchase Links from Related Websites

When relevant, quality links are not available for exchange, you can also purchase links to add to your website. Once again, this will help boost your ranking in various search engines and keep your site in the top positions.

9. Check your Website's Placement in the Major Search Engines

It is important to monitor your website's placement on search engines because changes occur on a regular basis. If we notice that your website's ranking is dropping in search engines, WebpageFX will find out why and fix the problem in order to help you rise back to the top.

10. Monitor Website Statistics, Trends and Metrics

WebpageFX can provide you with the right tools to convert data obtained about your site into intellectual information that is valuable to you. Our SEO monitoring tools are straight forward and easy to comprehend. Based on the reports our tools generate, we can monitor how well your website is doing in searches on different search engines and make any necessary adjustments to fix any potential problems.

11. Start from the Beginning and Keep Repeating

Go back to the first step we listed and repeat the steps again. This is a continuous cycle! As things change daily, you are always capable of losing your high-ranking once you have achieved it. To stay on the top, you must constantly repeat this process.

Remember, true optimization of your site will only happen when the website’s functionality and structure are utilized for both the common Internet user and the complex search engine crawlers that determine how many people visit each website.

Currently, there are more than four billion websites residing on the World Wide Web, resulting in cut-throat competition. To achieve consistent broad marketing exposure, you need good search engine ranking. And, after you contact a dynamic website promotion company like us, you realize how we make your success a reality for your online business.