"Search engine optimization may be just one part of an online Internet marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic." (Brand Week Online Magazine)
The foundation of any profitable internet marketing campaign is a fundamentally-sound and optimized website. Search engine optimization is by far the best way to maintain a stream of free, qualified traffic flowing to your website.
Search engines are the gateway through which potential customers find your product. Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st century.
After implementing a customized, well-researched and executed search engine optimization campaign your business will see a massive influx of new leads. WebpageFX has the expertise, dedication, and proven track record of excellence to make sure your online search engine optimization campaign is successful and profitable.
The steps we take to optimize your website:
1. Competitive Analysis
We first pick a list of keywords that relate to your business and see where your competitors rank, as well as identify any new competitors. We can then organize a list of the top five websites that appear after conducting each search and gauge the competitiveness of your online search market.
2. Keyphrase Research and Identification
The most relevant and specific keyphrases are selected, incorporating information from your existing analytics data (if available), competitor’s meta tags, and keyword discovery tools.
WebpageFX then chooses the best keyphrases depending on the competitiveness of your search market. Ideal keyphrases range from extremely general (more competitive) to very specific (less competitive). Specific keyphrases do not necessarily mean fewer conversions: the more specific the keyword, the more focused the traffic.
If your search market is saturated with businesses optimizing for your keyphrases, WebpageFX researches your market intensely to select keyphrases with high search volume that have been overlooked by competitors. If your competition has not been taken the steps to optimize their websites, ranking for general keyphrases terms comes very easily to your new website.
3. Title and Meta Tag Optimization
Next, WebpageFX implements your researched keyphrases in the necessary places on your site.
Perhaps the most important place to put your keyphrases is within your titles. We determine a hierarchy for the pages in your site, placing the more general keywords on pages with the most links.
Although Meta description tags (the descriptions under search results) do not matter in terms of help in search engine optimization rankings-wise, they are very important at getting people to click on your site. WebpageFX puts your heavily-researched keywords in all the right places.
4. Keyphrase Incorporation into Website Copy
The copy of each page of your site must incorporate the keywords located in title tags.
WebpageFX’s professional SEO copywriters craft your content to represent your business in a professional manner while maintaining the correct instances of keywords.
For example, when writing this page for search engines we would be sure to include keyphrases that relate to our target market, like [Harrisburg search engine optimization]. We might also want to include the key phrase [York PA search engine optimization] and [Lancaster search engine optimization] to make sure to cover of the metropolitan areas of Central PA.
Another relevant key phrase would be [search engine optimization PA] since we are a Pennsylvania search engine optimization company. All of the keyphrases and website copy target your market as specifically as possible.
If you’d rather write the content yourself, WebpageFX can add your keywords to your copy, taking care to preserve the flow of your website copy.
5. Website Submittal to Search Engines
Once your site is optimized, then we submit your site to major search engines. It typically takes from 2 to 4 weeks before they are able to index your site completely.
6. Linkbuilding
Search engines measure the importance of each website through the number and quality of inbound links it receives. Relevant inbound links can do wonders for search engine rankings.
WebpageFX can procure many one-way, high-quality links to your website. Our leading linkbuilding strategies set us apart from other internet marketers.
7. Statistics, Trends and Metrics Monitoring
WebpageFX converts the data obtained from your site into valuable intellectual information.
Our search engine monitoring tools keep track of every visitor that comes to your site. Based on the reports our tools generate, we tweak your website to maximize conversions and keep targeted traffic streaming into your website.
Pleasing to your visitors is much easier when your website is designed with search engine optimization in mind.
Call WebpageFX today to start boosting traffic to your website.
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