Your website is your primary internet marketing tool. All other efforts in web promotion have the ultimate goal of enticing visitors to your site to buy your services or products. Your web promotion plans need to target the visitors that are most interested in your product and services. Otherwise, your website is not performing as well as it could be.
To harness the power of your website, you need to know how your site is being used by your potential and current customers. You need hard, statistical information. You need accurate website marketing statistics. You need to know what is working and what can be done better.
An essential key in knowing your website’s performance is the statistical analysis of your web-site traffic, also known as website metrics.
Tracking your website’s visitors is not enough. Analyzing the website marketing statistics provided by website tracking tools to understand the holes in your web promotion efforts is what makes tracking visitors worth your time.
By knowing the specifics of your site’s visitors, you can tailor your internet marketing to best serve your target audience. WebpageFX Analytics provides you with a clear, information-packed report that you can easily use to gauge your website’s success. Your website marketing statistics are provided to you in the form of spreadsheets and graphs, so you can quickly visualize where improvements can be made to your web promotion plans to increase your site’s traffic or target your potential customers more cost-effectively. WebpageFX pours over the data and streamlines it into an incredibly useful internet marketing report, tailored to your web site.
WebpageFX Analytics provides you with specific website marketing statistics on your site’s visitors. By tracking visitors, you know how well your site is capturing your target audience. It answers the questions you have and the questions you never thought to ask, such as:
- Who and how many visited your website?
- What percentage came through search-engines? What
combination of keywords and search-engines brought
them in? Which pages did they visit and in what
sequence? Where did they go?
- Does the navigation
in your website need improvement? Is it too complicated
to conclude a sale?
- What percentage of the visitors
purchased your product or service?
- Which geographical location constitutes
your highest-spending consumer group?
By understanding who your visitors are, where they originated from, how they found your site and what they actually do when they get there, you can make effective changes in your website design and web promotion plans, truly leveraging your business with internet marketing.
Not only does the report illustrate how your site is performing now, it also shows you how well it could be performing if cost-effective adjustments were made to your web promotion plans.
One way WebpageFX Analytics provides you with this information is through the careful analysis of your website’s search engine performance. Search engines, which are the direct path to your site for web site users, transform a potential visitor into a customer. Listings from search engines are how web users find the sites that offer the product and services they are searching for; not ranking well in this list is detrimental to your site’s success.
An essential element in internet marketing is optimizing your site so you have a high search engine ranking. Without a high search engine ranking, your potential customers are lost to the competitors enjoying the benefits of being in the top search engine positions, the place you need to be.
WebpageFX Analytics studies your competition to learn what keywords they use to place them at the top of search engine rankings. Your industry and target audience is also analyzed and additional keywords, keywords that your competition has overlooked, are provided as cost-effective and ROI-increasing suggestions to put your competitors where they should be: below you in search engine rankings.
Knowing your keywords is not enough. Utilizing them correctly is what ultimately increases your site’s traffic and conversions. Through WebpageFX Analytics, you’ll know which keywords would catapult you above your competitors and provide you the most ROI so you can make strategic internet marketing plans.
WebpageFX Analytics is also essential in measuring the effects of your marketing strategy and tactics. By knowing how your website performs before and after a particular web promotion, you’ll know exactly how successful the promotion was. You’ll have website marketing statistics to back up your marketing efforts, from price changes and e-mail campaigns to a website redesign or keyword optimization. The reports convey valuable insights into customer behavior that a shrewd marketer can turn into profits.
Many websites utilize website metric tools. These metric tools provide a plethora of data. But without proper analysis of the data, the website metrics are pointless. At WebpageFX, we use the data to figure out what your web site can be doing to take full advantage of the power of internet marketing. From the analysis, you know what an effective web strategy is for your business. While others using website metrics are left with bunch of numbers, you have a streamlined report of website marketing statistics illustrating exactly how well your website is doing and what successful web promotion plans you have left untapped. |
