Looking for a smart and accountable way to manage your marketing budget?

Pay per click search marketing is the most accountable form of advertising in history.

Pay per click campaigns involve showing text advertisements beside search engine results of keywords that your potential customers frequently search for. You only pay when a potential customer clicks the ad and visits your website.

No money is wasted: every cent you spend brings a qualified customer to your site. We set a maximum daily spend that automatically turns off your ads when your budget has been exceeded. There is no paying for unqualified impressions or guessing at the effectiveness of different creatives; all the relevant information is available for analysis.

For many of our clients the return on investment of their pay per click search marketing campaigns frequently surpasses 4,000%.

The first step in crafting your pay per click search engine marketing campaign is establishing a relevant keyword list. WebpageFX's search engine marketers will analyze your industry to determine the best possible keywords to target.

We design your customized keyword list to initially hit every possible segment of your market. Once enough click-through and conversion data is compiled, WebpageFX marketers will retool your keyword bids to focus on the best-converting and highest-performing keywords.

Next, WebpageFX uses state-of-the-art pay per click monitoring software to consolidate your ad spend from many platforms. We pull Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter data into an interface that lets us seamlessly optimize for conversions, click-throughs, or ROI.

This automatic monitoring is much more cost-effective and accurate than manual monitoring of pay per click search marketing. Most agencies set up pay per click campaigns and then leave them alone; WebpageFX monitors each of our client's campaigns religiously.

Our monitoring software also automates the reporting process, allowing our search engine marketers to concentrate on your campaign's performance.

But driving optimized traffic is only half the battle: a great click-through rate and tons of visitors do not necessarily mean more customers. The return from a pay per click search marketing campaign comes through conversions, not visitors. The cost you paid for that visitor’s clicks goes to waste if he does not convert.

WebpageFX is a leader in pay per click conversion optimization. Our ad-group-specific landing pages are designed and tested to convert visitors who have searched for a pre-defined set of keywords.

Our approach delivers many more conversions than abandoning paid search visitors on your homepage.

Cutting-edge landing page optimization software allows us to test different landing page versions in real time to determine and favor the best-performing ads.

Call WebpageFX today to start using your pay per click search marketing funds the best way possible.