Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Website Call Tracking Services: Attribute Your Leads & Revenue
Tracking phone calls is one of the hardest (but most important) parts of digital marketing. At WebFX, we’ve come up with an affordable, simple call tracking system that ensures you always know exactly where your leads are coming from. Scroll down for more details or fill out the form for an exact quote!
What do our call tracking services include?
Learn more about what’s inside our proprietary call tracking system (and call tracking services) now.
Please note these services are available for existing clients only.
Call tracking
Call tracking
WebFX provides web-based solutions for tracking phone calls to your business. Because many companies have several phone numbers or route calls to more than one phone extension, accurately determining the number of calls generated by a website is nearly impossible. That is, until now.
With our proprietary call tracking system, we give you the power to track the sources of your phone calls, no matter where their final destination may lie. Our online call tracker gives you the accurate information you need to focus on specific sales leads that yield results for your business.
Tech stack integration
Tech stack integration
CallTrackerFX integrates seamlessly with Google Analytics to provide you with real, actionable data alongside the data you monitor on a regular basis. In addition to harnessing the power of Google Analytics, this call tracking solution is integrated into MarketingCloudFX, our marketing automation suite that provides insights to visitor behavior throughout the entire marketing funnel.
Call transcription
Call transcription
Included in all of our call tracking plans, our call transcription service accurately transcribes the audio information from voicemails received via your tracked phone numbers into text and provides information like names and phone numbers in a convenient email format.
Lead scoring
Lead scoring
Additionally, subscribers can take advantage of automated lead scoring, which evaluates new phone calls and scores them on a basis of their perceived value to your company, giving you a better idea of how worthwhile each call or voicemail is to you.
ROI reporting
ROI reporting
For call tracking customers who want to take advantage of CallTrackerFX’s advanced options, WebFX offers the ability to track calls by web marketing channel. Using the same cutting-edge call tracker online as before, these enhanced features allow even greater insight into which channels are driving results, as well as the ability to more accurately calculate ROI for each web marketing channel.
And more!
And more!
Learn more about our marketing automation solutions below:
Technology for Smarter Marketing
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.
20%
$500K+
1+ billion
20%
$500K+
1+ billion
Your search for website call tracking services ends here
When your company partners with WebFX, you:
Save time
Our clients have successfully implemented their call tracking data to reduce the amount of unanswered phone calls, accurately determine ROI, cut PPC costs and plan employee availability around optimal call times. Other call tracking companies can’t even come close to providing these kinds of results.
Grow lead knowledge
By knowing where your customers found you and decided to finally pick up the phone, you are provided key insight to the thought process and behaviors of your target customer. With call tracking software, you have everything you need to take that unique approach and create as many new customers for your business as possible.
Measure ROI
With website call tracking services, we are able to report the true ROI and make more informed decisions on future changes to your website and Internet marketing strategy. While other Internet marketing firms determine client website strategies based on partial data, WebFX can see the whole picture, which is why we continue to provide superior results for our clients.
Make data-driven decisions
CallTrackerFX can track exactly where your customers are calling you from. Lucky for you, you don’t have to wonder anymore or merely speculate which campaign is bringing you maximum ROI. By tracking each of these sources and more with website call tracking, you can make the best decision for the future marketing efforts of your company so you can invest your marketing dollar where it matters most.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s website call tracking services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
How does online call tracking work?
Online call software is made with the capabilities to drive your business’s growth. Whether you use our call tracking tool as service call tracking software from established leads or web based call tracking for potential new clients, it can help you succeed. But how does it all work, exactly?
Take a look at the graphics below for an explanation of how our online call tracking software works.
Offline call tracking
Offline call tracking
Organic call tracking
Organic call tracking
Paid call tracking
Paid call tracking
FAQs about website call tracking services
Do you have additional questions about website call tracking services? Browse our FAQ!
What is call tracking?
Call tracking is software that allows you to track where your phone calls are coming from. By using different phone numbers that are tagged in the call tracking software, you can designate particular sources to each phone number. This allows you to indicate whether a customer called you from a billboard they saw or if they came to your website a certain way.
Do I really need to track phone calls?
If you’re looking into call track software, you’ve probably found that your business prospects prefer to call you rather than fill out an online form. This is a good sign for both leads and the effectiveness of call tracking services since people who choose to pick up the phone tend to be higher quality leads and more likely to become customers. As a result, if you’re not using call tracking tools, you could be seriously underestimating the conversion rate and overall effectiveness of your web marketing efforts.
Our proprietary online call tracking software, CallTrackerFX, allows us to track phone calls as effectively as online conversions. Tracking a call is our software’s ultimate goal, and our call tracking service can accurately gauge and report on every customer inquiry. Also, with our website call tracking service, you can set up multiple phone numbers to track calls via a multitude of marketing materials.
What is CallTrackerFX?
As WebFX’s proprietary call tracking software, CallTrackerFX is a tool that gauges the number of leads a particular website generates. It enables WebFX to track the number of phone calls originating from visitors viewing a website or a particular component of a website, such as a form or landing page.
CallTrackerFX is especially valuable to service-based businesses, where website visitors are more likely to call the company rather than place an online order or complete a “contact us” form.
How does online call tracking reporting work?
All incoming calls are still routed to your central information line, but different phone numbers allow our software to determine exactly how each caller came to your website. This is done by logging each phone call within your website’s analytics reports.
WebFX combines data from website call tracking with your website analytics, ensuring completely accurate conversion reporting. Our call tracking service is fully compatible with Google Analytics, as well as many other website analytics products.
In addition to tracking the number and source of phone conversions, our website call tracking technology can be configured to even provide geographical data regarding the individuals who called after viewing your website.
Is call tracking really worth it?
Call tracking software is one of the most helpful additions you can make to your business. It records every word that your leads say to you over the phone so you constantly have a record of who they are and what they want from your business. With all of that information right at your fingertips, you can increase your customer conversion rate in no time by approaching each lead uniquely.
But is that information worth the cost?
The short answer is yes. The reason is because whatever call-tracking plan you choose, you’ll be able to make that money back and make much more to generate a positive ROI. And if there’s a way you can get more customers while generating a positive ROI, you know for sure it’s a good choice for your business.
It’s still up to you to close the deals you get from lead generation strategies, but it’s much easier to do that when you have all of the information you could want. After all, each lead is unique, so they require a unique approach to turn them into paying customers. With call tracking software, you have everything you need to take that unique approach and create as many new customers for your business as possible.
View all call tracking service deliverables
| Features | Aggressive | Market Leader | Trailblazer |
|---|---|---|---|
| Unique phone numbers | Up to 2 | Up to 4 | Up to 8 |
| # of monthly phone calls | Up to 200 | Up to 400 | Up to 800 |
| Unique number setup and advanced call routing | |||
| Integration with Google Analytics | |||
| Setup of monthly Google Analytics emailed report | |||
| Call recording (if desired) | |||
| Setup of different #s for multiple channels (PPC, SEO, Email, etc.) | |||
| Reporting interface for phone calls | |||
| Call log and easy export of all phone calls | |||
| Caller data enrichment | |||
| Email call notifications and reports | |||
| Ability to block and filter callers | |||
| Unlimited users for the reporting interface | |||
| Initial 25 calls transcribed and call scoring included | |||
| Setup of unique # on unique PPC campaigns | |||
| Setup of unique # on PPC landing pages | |||
| 500+ SMEs behind campaign driving results | |||
| Additional monthly phone numbers | Once the ML plan is exceeded: $25 for each additional phone # a month | ||
| Additional monthly phone calls received | Once the ML plan is exceeded: $50 for each block of 100 additional inbound calls a month | ||
| Monthly Investment: | $200 | $300 | $400 |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
**Call tracking services are for existing clients only at this time
View all web marketing channel call tracking & ROI reporting deliverables
| Features | Aggressive | Market Leader | Trailblazer |
|---|---|---|---|
| Unique phone numbers | Up to 10 | Up to 10 | Up to 10 |
| # of calls recorded each month | Up to 200 | 200 – 400 | 400 – 800 |
| Call tracking for individual web marketing channels (SEO, PPC, Social, Remarketing, etc.) & channel ROI reporting | |||
| Call transcriptions included | |||
| Unique number setup and advanced call routing | |||
| Integration with Google Analytics | |||
| Setup of monthly Google Analytics emailed report | |||
| Call recording (if desired) | |||
| Setup of different #s for multiple channels (PPC, SEO, Email, etc.) | |||
| Reporting interface for phone calls | |||
| Call log and easy export of all phone calls | |||
| Caller data enrichment | |||
| Email call notifications and reports | |||
| Ability to block and filter callers | |||
| Unlimited users for the reporting interface | |||
| Call transcription & call scoring | |||
| SMS call notifications | |||
| Setup of unique # on unique PPC campaigns | |||
| Setup of unique # on PPC landing pages | |||
| 500+ SMEs behind campaign driving results | |||
| Setup of call tracking numbers on website (if desired) | $300 (Waived for existing customers) | $400 (Waived for existing customers) | $500 (Waived for existing customers) |
| Monthly Investment: | $300 | $450 | $600 |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
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