11 Best Internet Marketing Strategies for Growing Your Business
What are the best Internet marketing techniques?
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Content marketing
- Social media marketing
- Email marketing
- Web design
On this page, we’ll take a look at 11 of the best Internet marketing strategies and how you can use them to reach more customers and earn more revenue online. Keep reading if you want to learn more, and give us a call at 888-601-5359 to speak with a strategist.
Don’t forget, WebFX offers custom website marketing strategies to clients all around the world. So whether you need Internet marketing services in Columbus, or digital marketing in Dallas, WebFX has you covered.
Let’s get started.
1. Search engine optimization (SEO)
Search engine optimization, or SEO, is an umbrella term used to describe a number of strategies that boost your rankings in search results for keywords and phrases related to your business.
SEO can be broken into two categories: On-page and off-page SEO.
On-page SEO refers to any optimization you perform on your website. It can include:
- Improving your site’s speed
- Adding keywords to your URLs, page titles, and headings
- Creating and updating content about your products and services
Off-page SEO, on the other hand, refers to optimization that occurs away from your website. This primarily involves earning backlinks to your website from other reputable sites.
Both on-page and off-page SEO can help your site rank higher in search results and ultimately allow you to reach more customers and earn more revenue online.
WebFX can also help your business create a traditional SEO or local SEO strategy to reach more customers in your area. This will allow you to secure and maintain placement in Google Maps to help more people find, contact, and visit your business.
SEO is an effective online marketing strategy that’s essential for any business to succeed online, and can result in an extremely high return on your investment.
2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) is a popular Internet marketing strategy. With PPC, marketers bid for placement in a search engine’s sponsored links for specific keywords and phrases. If your bid is among the highest for any given keyword, your ad will appear above organic search results when users type that keyword into the search bar.
One of the benefits of PPC as an Internet marketing strategy is that your ads can begin sending relevant, qualified traffic to your site the minute they are clicked to go live.
PPC is also cost-effective and you’ll only pay when people click your ads. This means that you will avoid wasting money trying to reach people who aren’t interested in your products and services.
With PPC, you can also create remarketing ads to reach people who have displayed an interest in your products and remind them of what they looked at on your site.
For example, if someone places a product in their online shopping cart and leaves without purchasing, you can use remarketing to show them ads as they browse other sites and encourage them to return and make a purchase.
3. Content marketing
Content marketing is one of the most effective ways to generate new leads online.
It involves creating infographics, blog posts, ebooks, guides, and other original content. You can also use visual content like photos and videos to give people an inside look at your business.
Content marketing positions your company as an authority in your field, and people will be more likely to want to learn about your products after reading a helpful piece of content you created.
Instead of using your content as a sales pitch, look for ways to engage your readers, help them learn more about your business, and provide them with valuable information.
You can then reach out to reporters, bloggers, and industry influencers to see if they will share your content on their sites. The more links your business earns from other reputable sites, the more powerful your site will become, ultimately ranking higher in search engine results.
4. Social media
Maintaining a presence on social media platforms can help your company connect with current and potential customers, making it a must-use online marketing strategy.
You can use social media to engage users, provide them with helpful information about your business, and develop relationships that encourage them to purchase. If anyone has questions about your business, they can contact you directly on social media, and you can help them take the next steps with your company.
WebFX can help you create profiles on social media sites like Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, Tumblr, and more. We have an experienced team of social media marketers, and we know what it takes to engage audiences and generate real results.
5. Email marketing
Email marketing allows you to connect with people right in their inboxes. And it can earn you an incredible ROI — in fact, you have the potential to earn $44 for every $1 you spend.
Email platforms like EmailMarketingFX offer easy-to-use templates that you can easily customize to fit the needs of your business. You can also segment your email lists and personalize your emails based on a user’s behavior on your site.
For example, if someone downloads a guide about SEO, you can follow up with additional resources and helpful information to help them learn more about your services.
Email is a great way to keep in contact with current and potential customers and provide them with updates so they can stay in the know about your business.
6. Web design
Many times, your website is the first point of interaction between your business and potential customers. This means that it needs to make a great first impression, which is why web design is one of the best Internet marketing techniques.
Great web design can help your business reach more customers and earn more revenue online. A sleek design and navigation can improve user experience on your site and make it easy for visitors to find the information they need to become customers.
If your site is well-designed, people will spend more time reading your content and learning more about your business. This increases the likelihood that they will become customers, and it also sends positive signals to search engines, which can help your business appear higher in search results.
Web design plans from WebFX are fully responsive, too – so when you partner with us, your site will look great and perform well on all browsers and screen sizes, including desktop, tablets, and mobile devices.
7. Conversion rate optimization (CRO)
If you want to get more from your web traffic, conversion rate optimization (CRO) is an essential Internet marketing strategy.
CRO allows you to test elements on your website, like buttons, images, and various layouts, to see which versions your visitors prefer.
For instance, maybe a green button receives more clicks than a red button, or maybe your visitors prefer one image over another or a specific version of a form.
Understanding which elements resonate with potential customers can help you optimize your site and ultimately earn more conversions and revenue. That’s why many companies use CRO as an ongoing Internet marketing strategy.
8. Reputation management
Reputation management services help your business appear more trustworthy in the eyes of Internet searchers. WebFX can help your business monitor and manage online reviews and mentions to help you take control of your company’s online reputation.
This is a great way to build trust with potential clients, and it lets them know that your business cares about their needs, questions, and concerns.
With reputation management services from WebFX, you can take a proactive approach, prevent a reputation crisis, and put your best foot forward online. And we’ll help you maintain and showcase positive reviews on sites like Google, Yelp, and Facebook.
9. Influencer marketing
With influencer marketing, you can connect with high-profile people online and have them share information about your products with their followers. In other words, influencer marketing allows you to build relationships that can help you attract loyal customers.
Influencer marketing plans from WebFX give you access to our large directory of bloggers who can start positive conversations about your business, products, and brand online.
We’ll help you create custom campaigns to reach ideal customers through influencer-created content. And you’ll receive support from our strategists to help you maximize online engagement with your company.
10. Affiliate marketing
Affiliate marketing is a similar strategy to paid advertising, but it’s not quite the same thing. The way affiliate marketing works is that you approach other websites about displaying ads for your company on their sites. In return, they get a cut of the profits that those ads generate.
For a lot of businesses, this is a really good deal. So, if you’re looking for a way to promote your brand on other sites without having to rely on a paid ad network like Google Ads, affiliate marketing could be a good strategy.
Of course, you’ll have to find a website (or websites) that are willing to display your ads. But once you’ve done that, it has the potential to generate a lot of additional revenue for your business.
11. AI marketing
Okay, this one isn’t exactly a strategy in and of itself. But artificial intelligence (AI) can play a big role in many of the other strategies on this list. You can use AI to help you achieve things like:
- Generating outlines for web content
- Summarizing analytics reports
- Creating email subject lines and copy
- Bidding on keywords for paid ad campaigns
- Generating images for use on your website
- And more!
Just so we’re clear, you shouldn’t rely too much on AI. It’s far from perfect, and if customers get even a whiff that you’re letting AI write all of your content for you, they won’t be happy. You still want to entrust content creation or ad bidding 100% to AI. But you can certainly use it as a tool to help you achieve those tasks yourself.
Our digital marketing campaigns impact the metrics that improve your bottom line.
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WebFX has driven the following results for clients:
$6 billion
In client revenue
24 million
Leads for our clients
7.14 million
Client phone calls
7 benefits of Internet marketing
Now that you know the best Internet marketing strategies you can use to grow your business, let’s take a look at seven benefits of digital marketing.
1. It’s cost-effective
Compared to traditional marketing methods, Internet marketing is extremely cost-effective.
Since digital marketing targets people who are already searching for your products and services online, you can avoid wasting money trying to market to people who aren’t interested in what you have to offer.
If you’re looking for an affordable, accountable way to attract new leads for your business, Internet marketing is a great option.
2. It increases reach
Internet marketing also gives you the ability to expand your reach to attract even more customers.
With traditional marketing methods, your reach is often limited by the scope of your ad space. For example, if you advertise on a billboard, only the people who drive pass that billboard will see your message.
However, online marketing allows you to reach potential customers across the world, and isn’t limited to specific publications or audiences.
This can improve your marketing efficiency, and it allows you to reach more people in less time— a major win for your business.
3. It increases brand awareness
Since Internet marketing allows you to expand your reach, it will also help you increase brand awareness. Digital marketing helps more people learn about, recognize, and ultimately choose your business.
Even if a user isn’t ready to become a customer the first time they come into contact with your brand, they will be more likely to remember your company in the future. They may even recommend you to friends, family members, or business contacts who need your services.
This is extremely powerful since people trust word of mouth recommendations more any form of traditional advertising, and 80% of Americans seek recommendations when making purchases.
4. It generates more qualified leads
Internet marketing targets people who are already searching for your business, products, or services online.
In other words, Internet marketing earns you more qualified leads. The people who visit your website as a result of your digital marketing efforts will be more likely to purchase and become loyal customers than those who hear an advertisement on the radio.
This will also help your business make the most out of your marketing spend because you won’t waste money trying to reach people who aren’t interested in your products or services.
5. It can position your business as an authority
Internet marketing can position your business as an authority in your field.
Strategies like search engine optimization (SEO) help your business rank higher in search results for phrases related to your business. The higher your business appears, the more reputable your site will appear.
You will also receive more clicks and visits to your website when you rank higher in search results. In fact, Google’s top organic listing receives 33% of traffic.
Publishing valuable content helps you position your business as a reputable source of information, and it encourages more people to want to learn about your company.
6. It’s easy to monitor
Internet marketing campaigns are also easy to track and evaluate using tools like Google Analytics.
Continually monitoring, evaluating, and testing your campaigns will help you to optimize your strategies to get the most out of your marketing spend. You will also discover the strategies that earn the most revenue for your business so you can shift your spending to invest more in those strategies.
The testing ability of Internet marketing makes it easy for you to tweak your campaigns and make changes that help you earn the greatest possible ROI.
7. It can help you generate more revenue
Internet marketing strategies are designed to help you get the most out of your marketing spend, and they help you earn a high return from your investment.
So if you’re looking for an effective way to reach more customers for less money, Internet marketing is a great option. And if you need help getting started, WebFX can help.
Our team of Internet marketing experts knows what it takes to help you maximize your budget, attract more customers, and earn more revenue online.
We foster and form long-term partnerships so that your business has long-term results.
Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.
Hear from Our Happy Customers
WebFX is an award-winning Internet marketing company
WebFX is an award-winning Internet marketing company, and we have years of experience creating effective strategies for our clients.
We offer a number of Internet marketing services including SEO, PPC, content marketing, email marketing, social media, CRO, and more to help our clients reach more customers and earn more revenue online.
Our Internet marketing specialists have years of experience in the business, and we know what it takes to optimize your online presence and help your business grow. To date, we’ve driven more than $6 billion in sales and more than 24 million leads for our clients.
Want to hear what they have to say? Check out our reviews and testimonials page to learn more about the results we’ve driven for our clients.
What makes WebFX different?
Wondering why WebFX is a top digital marketing company? The reasons are numerous – but these three advantages set us apart from other agencies.
1. We publish our prices online
At WebFX, we believe in transparent pricing, so we make our Internet marketing prices available online.
This allows you to review your options and select a plan that works for your business. We offer Internet marketing plans for various budgets and price points so that you can get the most out of your online marketing spend.
We never surprise clients with additional, hidden fees, and we’ll save you time by ensuring that our services match your budget.
We’re confident that even if another agency can beat our prices, they won’t be able to beat our experience and expertise in the field of Internet marketing.
2. We’re dedicated to our clients’ success
WebFX team members go above and beyond to earn our clients the greatest possible ROI.
All of our clients receive free access to our MarketingCloudFX software, the top ROI tracking technology platform in the industry. This all-in-one marketing automation software combines lead tracking, advanced visitor targeting, call tracking, automated email marketing, and more to help you maximize your spend, reach more customers, and earn more revenue online.
We’ll take time to get to know your business and industry. And we’ll also help you monitor, test, and evaluate your strategies and optimize your campaigns to get more from your Internet marketing spend.
3. We stay ahead of the curve
Our Internet marketing specialists at WebFX have years of experience implementing end-to-end marketing solutions for our clients. While other companies promise to deliver results, we’re working to develop cutting-edge solutions that allow us to optimize your web presence in less time, with better results.
Even before the term SEO was coined, we were busy optimizing websites to help our clients achieve higher rankings, attract more customers, and earn more revenue online.
You can rest assured that we know exactly what it takes to help your business achieve success online, and we’re committed to earning you the best possible results from your Internet marketing campaigns.
Want to learn more?
Interested in learning more about how Internet marketing can help your business earn more leads and revenue? Check out our custom Internet marketing plans, and contact us today to speak with a strategist.
We work with hundreds of clients across the U.S. in a variety of different industries, and we know exactly what it takes to help you achieve success online.